Why was this horrible little building so important to their renown and their innovation? Because they could do whatever they wanted to to this building. When you’re on Broadway, you can not tear the proscenium down. This building, when an artistic director wanted to do A Cherry Orchard and wanted people to come out of a well on the stage the brought a backhoe in and they simply dug the hole. Well, that’s exciting. And you can start to get the best artistic directors, scenic designers, and actors from around the country to come to perform here because you can do things you can’t do elsewhere.
Check out this fantastic TED Talk from Joshua Prince-Ramus on the design of the Wyly Theatre at The Dallas Theater Center. His design is mind-blowingly flexible, allowing the theatre to be configured any way the director and designers can dream up.