Lindsay talks about what ‘freebies’ we give out at the Theatrefolk table at conferences and why…
Hello, we are here at TETA, which is the Texas Education Theatre association conference, Theatrefolk has a lovely booth displaying all our lovely wars. Isn’t that nice and colourful? This is one of the bigger conferences. That means there are rows and rows and rows of exhibitors, all of us having lovely products that we want to nicely foist upon the participants of the conference. And we’re not the only game in town, there’s one, two, three, four, five, six publishers. There’s music people, universities, colleges, set design, costumes – it can be overwhelming both for us trying to our job and the participants.
So, one of the things that we like to do, vendors, everybody, is have something free, give a free thing to entice a person in and get them to stop at your booth. Which can be the biggest problem when there are so many of us. Every body spends a lot of time trying to figure out what’s that free thing that’s going to entice someone into the booth. Some people do candy, t-shirts, notebooks, rulers, sponges, rubber duckies, the list goes on and on. It costs a lot of money, you have to weigh the pros and cons of what’s going to make somebody stop. We’ve done a lot of different things over the years. We’ve done candy, we’ve done give aways, we’ve done draws.
We’ve never done rubber duckies.
We’ve never done rubber duckies and here’s why. The whole point of it if we’re going to something free is that it should be ‘free-and.’ Candy is awesome, candy works, candy grabs them in, but then it’s gone. And they might not remember where they got that candy from. Unless it’s really good candy. We have brought homemade candy to a conference, that helps.
So what we decided is that if we’re going to do a freebie, it’s got to be something with longevity. Freebie with legs. Rubber duckies they don’t really say anything about Theatrefolk, candy is short lived. So what we do is, resource handouts. This is a lot of what we do with our company. We’re theatre, we do books, but we also have an education component. When we come to conferences we have free resources for drama teachers. Things that they can take away, they’re free, and there’s useful. I think that is the key word when it comes to the good conference freebie.
So it’s our first big day here, it’s a long day, 8-6. And our main goal? Get rid of these freebies.