TAHSTM.RE.1 Engage actively and appropriately with an audience.
a. Examine existing audience interests and sales trends in order to create a mechanism for audience feedback and a continuous improvement plan.
b. Critique various aspects of theatre management using appropriate supporting evidence.
c. Evaluate the success of marketing efforts for individual events and/or a theatre season as a whole.
d. Record and analyze theatre management trends in a local market.
by James Van Leishout
This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.