This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.

Course Summary

Standards Addressed

8 Modules
2 hours, 1 minutes
4 Credit Hours

marketing production

Course Outline

Lesson 1: Introduction 7:18
FREE PREVIEW
Lesson 2: Just the Facts 17:52
FREE PREVIEW
Lesson 3: Just the Facts Part 2 13:47
Lesson 4: Traditional Media 19:21
Lesson 5: New Media 22:00
Lesson 6: The Marketing Plan 23:55
Lesson 7: The Follow Up 11:53
Lesson 8: The Value of Evaluation 5:17

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Standards Addressed

National Core Arts Standards


Common Core


California VAPA Standards (2019)


6.TH:Re9 Apply criteria to evaluate artistic work.

6.TH.Re9.b - Identify a specific audience or purpose for a drama/theatre work.

8.TH:Re9 Apply criteria to evaluate artistic work.

8.TH.Re9.b - Assess the impact of a drama/theatre work on a specific audience.

Georgia Performance Standards 2017 - Theatre Arts


Tennessee Theatre Curriculum Standards

Tennessee Theatre standards (2018) standards were built using the framework of the NCAS which is built on four key domains: Creating, Performing/Presenting/Producing, Connecting, and Responding. Within each of these domains are foundations and standards to support the development of curriculum, programs, and learning.
(source: Tennessee Department of Education, Tennessee Academic Standards for Fine Arts, Summer 2018)

Please refer to National Core Arts Standards to determine the standard that best suits your needs.

Texas Essential Knowledge and Skills for Theatre Arts


MS 117.212 LII - Foundations: Inquiry and Understanding

B.1.F - analyze and evaluate the structure and form of dramatic literature.

MS 117.212 LII - Critical evaluation and response

B.5.D - explore career and vocational opportunities in theatre.

MS 117.213 LIII - Critical evaluation and response

B.5.D - explore career and vocational opportunities in theatre.

Alberta, Canada


Theatre Studies Drama 30 (Early or Middle or Late drama)

4 - recognize dramatic structure of a play

British Columbia (2018)


GRADE 6 - ARTS - Reasoning and reflecting

Examine relationships between the arts and the wider world

GRADE 9 - DRAMA - Reasoning and reflecting

Receive, offer, and apply constructive feedback

GRADE 9 - DRAMA - Connecting and expanding

Demonstrate respect for themselves, others, and the audience

GRADE 11 - DRAMA - Connect and expand

Demonstrate awareness of self, others, and audience

GRADE 12 - DRAMA - Connect and expand

Demonstrate respect for self, others, and audience

Ontario, Canada