PD Course
Marketing the Arts
Created by James Van Leishout
This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.
-
1Lesson 1Introduction7:18 FREE PREVIEWThis lesson introduces the course and reviews the four stages in creating and implementing a marketing plan.
-
2Lesson 2Just the Facts17:52 FREE PREVIEWThis lesson examines the question - what is your product, and who is your audience.
-
3Lesson 3Just the Facts Part 213:47This lesson examines the hook - that element that entices your audience to buy your product, as well as determining the markers of success.
-
4Lesson 4Traditional Media19:21This lesson looks at how traditional media works, and how it applies to marketing the arts.
-
5Lesson 5New Media22:00This lesson looks at the new media available on the internet - from search engine optimization to social media.
-
6Lesson 6The Marketing Plan23:55This lesson puts it all together: match the medium to the audience, KISS principle, media release and PSAs, as well as a marketing timeline and calendar.
-
7Lesson 7The Follow Up11:53This lesson covers the importance of the follow up, as well as how persistence and consistency helps convey passion for the event.
-
8Lesson 8The Value of Evaluation5:17This lesson covers assessment and review of an executed marketing plan, including evaluating the process and planning for the future.
Standards Addressed
Select, analyze, and interpret artistic work for presentation - Grade HS Accomplished
Organize and develop artistic ideas and work - Grade 7
Organize and develop artistic ideas and work - Grade 8
Organize and develop artistic ideas and work - Grade HS Proficient
Apply criteria to evaluate artistic work - Grade 6
Apply criteria to evaluate artistic work - Grade 7
Apply criteria to evaluate artistic work - Grade 8
Apply criteria to evaluate artistic work - Grade HS Proficient
Acc.TH:Pr4 Select, analyze, and interpret artistic work for presentation.
7.TH:Cr2 Organize and develop artistic ideas and work.
8.TH:Cr2 Organize and develop artistic ideas and work.
Prof.TH:Cr2 Organize and develop artistic ideas and work.
6.TH:Re9 Apply criteria to evaluate artistic work.
7.TH:Re9 Apply criteria to evaluate artistic work.
8.TH:Re9 Apply criteria to evaluate artistic work.
Prof.TH:Re9 Apply criteria to evaluate artistic work.
Sixth Grade
Seventh Grade
Eighth Grade
High School - Fundamental Pathway
Speaking and Listening
- CCSS.ELA-LITERACY.CCRA.SL.1 Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-LITERACY.CCRA.SL.2 Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
- CCSS.ELA-LITERACY.CCRA.SL.3 Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.
- CCSS.ELA-LITERACY.CCRA.SL.4 Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience.
Language
- CCSS.ELA-LITERACY.CCRA.L.1 Demonstrate command of the conventions of standard English grammar and usage when writing or speaking.
- CCSS.ELA-LITERACY.CCRA.L.2 Demonstrate command of the conventions of standard English capitalization, punctuation, and spelling when writing.
- CCSS.ELA-LITERACY.CCRA.L.3 Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style, and to comprehend more fully when reading or listening.
Language
Writing
- CCSS.ELA-LITERACY.W.9-10.1 Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
- CCSS.ELA-LITERACY.W.9-10.2 Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
Critical Thinking & Reflection
Innovation, Technology & the Future
Organizational Structure
- TH.68.O.1.3 Explain the impact of choices made by directors, designers, and actors on audience understanding.
- TH.68.O.3.3 Discuss the collaborative nature of theatre and work together to create a scene or play, respecting group members' ideas and differences.
- TH.912.O.3.3 Analyze and demonstrate how to use various media to impact theatrical productions.
Skills, Techniques & Processes
Grade 7 - Creating
- TA7.CR.1 Organize, design, and refine theatrical work.<br/>a. Identify and rehearse effective communication skills.<br/>b. Compare and contrast character types and relationships by analyzing character motivations, objectives, and goals.<br/>c. Compare the physical, emotional, vocal, and social dimensions of a character.<br/>d. Investigate the role and responsibility of the cast and crew.<br/>e. Identify and model ensemble skills in the rehearsal process.<br/>f. Utilize staging and blocking choices to enhance the performance.<br/>g. Compare, contrast, and design elements of technical theatre.<br/>h. Utilize theatre vocabulary throughout the rehearsal process.
- TA7.CR.2 Develop scripts through theatrical techniques.<br/>a. Create ideas for stories.<br/>b. Analyze the theme and structure of a play.<br/>c. Use the dramatic writing process to generate a script.<br/>d. Utilize dramatic conventions in the scriptwriting process (e.g. stage directions, dialogue, scenes).
Grades 9-12 - ACTING LEVELS I-IV - Creating
- TAHSA.CR.1 Organize, design, and refine theatrical work.<br/>a. Use script analysis in the development and presentation of formal and informal theatre performances.<br/>b. Examine various theories of dramatic structure.<br/>c. Engage in and apply meaningful cultural, literary, and historical research to create acting choices or directorial concepts.
- TAHSA.CR.2 Develop scripts through theatrical techniques.<br/>a. Examine theatre practices regarding the development, structure, layout, and format of scripts.<br/>b. Use improvisation, personal experiences, heritage, imagination, literature, and history to develop scripts.<br/>c. Perform formal and informal monologues and scenes based on published and original scripts.
Grades 9-12 - ACTING LEVELS I-IV - Connecting
Grades 9-12 - ADVANCED DRAMA LEVELS I-IV -Connecting
Grades 9-12 - FUNDAMENTALS OF THEATRE LEVELS I-IV - Creating
Grades 9-12 - FUNDAMENTALS OF THEATRE LEVELS I-IV - Responding
Grades 9-12 - FUNDAMENTALS OF THEATRE LEVELS I-IV - Connecting
Grades 9-12 - MUSICAL THEATRE LEVELS I-IV - Creating
Grades 9-12 - MUSICAL THEATRE LEVELS I-IV - Connecting
Grades 9-12 - THEATRE HISTORY AND LITERATURE I AND II - Creating
Grades 9-12 - THEATRE HISTORY AND LITERATURE I AND II - Performing
Grades 9-12 - THEATRE MANAGEMENT - Creating
- TAHSTM.CR.1 Organize, design, and refine elements of theatre management (e.g. marketing/media, budgeting, ticketing/sales, house management).<br/>a. Utilize theatre content knowledge (e.g. script analysis) to contribute to the planning process for the areas of theatre management.<br/>b. Implement research based elements in a theatre management plan in order to develop a specific audience base.
- TAHSTM.CR.2 Develop marketing plans based on theatre techniques.<br/>a. Identify and apply the individual responsibilities and tasks of a theatre management team that collaborate on the planning and execution of formal and informal marketing activities.
Grades 9-12 - THEATRE MANAGEMENT - Connecting
Seventh Grade Present
Beginning High School Respond
Intermediate High School Respond
Accomplished High School Respond
Beginning High School Standards - Analysis
Intermediate High School Standards - Analysis
Proficient High School Standards - Analysis
MS 117.211 LI - Creative Expression: production
MS 117.212 LII - Foundations: Inquiry and Understanding
MS 117.212 LII - Creative Expression: performance
MS 117.212 LII - Critical evaluation and response
MS 117.213 LIII - Foundations: Inquiry and Understanding
MS 117.213 LIII - Critical evaluation and response
HS 117.315 LI - Foundations: Inquiry and Understanding
HS 117.315 LI - Creative Expression: production
HS 117.315 LI - Critical evaluation and response
- C.5.D evaluate live theatre in written and oral form with precise and specific observations using appropriate evaluative theatre vocabulary such as intent, structure, effectiveness, and value.
- C.5.F explore career and avocational opportunities such as theatre education, arts administration, performance, design, management, and playwriting in theatre or media and evaluate the training, skills, self-discipline, and artistic discipline needed to pursue such opportunities.
- C.5.H connect theatre skills and experiences to higher education and careers outside of the theatre.
HS 117.316 LII - Creative Expression: production
HS 117.316 LII - Critical evaluation and response
- C.5.E examine career and avocational opportunities such as theatre education, arts administration, performance, design, management, and playwriting in theatre or other media and evaluate the training, skills, self-discipline, and artistic discipline needed to pursue such opportunities.
- C.5.G connect theatre skills and experiences to higher education and careers outside of the theatre.
HS 117.318 LIV - Creative Expression: production
HS 117.318 LIV - Critical evaluation and response
Theatre Studies Drama 30 (Early or Middle or Late drama)
Technical Theatre/Design 10-20-30 - Management - Business
Junior Goal III Objectives
Junior Orientation
- demonstrate a willingness to take calculated and reasonable risks
- focus concentration on one task at a time
- generate imaginative and creative solutions to problems
- listen effectively
- meet deadlines and follow through on individual and group commitments
- offer and accept constructive criticism, given specific guidelines, with a desire to improve
- share ideas confidently with others
- support positively the work of others
- work cooperatively and productively with all members of the class in pairs, small groups and large groups
Junior Goal I Objectives
- develop a sense of responsibility and commitment
- develop self-confidence
- develop self-discipline
- develop the ability to initiate, organize and present a project within a given set of guidelines
- develop the ability to interact effectively and constructively in a group process
- develop the willingness to make a decision, act upon it and accept the results
- extend the ability to explore meaning through abstract concepts
- strengthen powers of concentration
Senior Goal I Objectives
Senior Goal III Objectives
Orientation Drama 10
- concentrate on the task at hand
- demonstrate effective use and management of time
- demonstrate self-discipline, self-direction and a sense of responsibility
- display consideration and respect for self and others
- listen to self and others
- make effective decisions or choices
- offer and accept constructive criticism with a desire to progress
- positively support the work of others
- share ideas confidently
- solve problems imaginatively and creatively
- work cooperatively and productively
GRADE 6 - ARTS - Exploring and creating
GRADE 6 - ARTS - Reasoning and reflecting
GRADE 6 - ARTS - Communicating and documenting
GRADE 7 - ARTS - Exploring and creating
GRADE 7 - ARTS - Reasoning and reflecting
GRADE 8 - ARTS - Exploring and creating
GRADE 8 - ARTS - Communicating and documenting
GRADE 9 - DRAMA - Reasoning and reflecting
GRADE 9 - DRAMA - Connecting and expanding
GRADE 10 - DRAMA - Reason and reflect
GRADE 11 - DRAMA - Reason and reflect
GRADE 11 - DRAMA - Connect and expand
GRADE 12 - DRAMA - Connect and expand
Grade 7 - Creating and Presenting
Grade 8 - Creating and Presenting
Grades 9 & 10 - Foundations - Responsible Practices
- C.3.1 identify and follow safe and ethical practices in drama activities (e.g., exhibit safe use of sound and lighting boards; follow procedures for the environmentally responsible use of materials and energy; prepare an individual or group seminar report on the nature and purpose of one or more of the following: copyright protection, royalties, public domain, intellectual property rights)
- C.3.2 identify and apply the skills and attitudes needed to perform various tasks and responsibilities in producing drama works (e.g., use active listening and cooperative problem-solving skills; practise punctuality; use tact in suggesting changes and improvements; demonstrate willingness to accept criticism and build consensus)
Grades 9 & 10 - Reflecting, Responding and Analyzing - Connections Beyond the Classroom
- B.3.1 identify and describe skills, attitudes, and strategies they used in collaborative drama activities (e.g., brainstorming, active listening, and cooperative problem-solving skills; strategies for sharing responsibility through collaborative team roles)
- B.3.3 identify connections between their learning in drama and possible employment opportunities in the broader educational and arts sectors (e.g., production and/or performance roles in community theatre, television/radio broadcasting, filmmaking)
Grades 9 & 10 - Reflecting, Responding and Analyzing - The Critical Analysis Process
Grades 9 & 10 - Creating and Presenting - The Creative Process
Grade Seven
Get instant access to this and everything else in the Drama Teacher Academy
