Florida Sunshine State Standards
Innovation, Technology & the Future

This unit looks at theatre jobs in the business category: front of house, marketing, and box office. The aim of these jobs is to interact with the public. Students are able to identify what “front of house” refers to and understand the various roles of a theatre company’s front of house members. Students will also explore how a show is marketed and demonstrate their knowledge of marketing by creating a simple marketing campaign for an original show.

This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.