This unit looks at theatre jobs in the business category: Front of House, Marketing, Box Office. The aim of these jobs is to interact with the public. Students are able to identify what “front of house” refers to and understand the various roles of a theatre company’s front of house members.

Students will also explore how a show is marketed and demonstrate their knowledge of marketing by creating a simple marketing campaign for an original show. Please refer to the Pacing Guide for more details and ways to supplement with other DTA materials.

Unit Overview

This unit looks at theatre jobs in the business category: Front of House, Marketing, Box Office. The aim of these jobs is to interact with the public. Students are able to identify what “front of house” refers to and understand the various roles of a theatre company’s front of house members. Students will also explore how a show is marketed and demonstrate their knowledge of marketing by creating a simple marketing campaign for an original show.

Additional Attachments
1: Who’s Who

Students review the various jobs in a theatre by learning about the roles and jobs in each category: Artistic, Production, and Business.

2: Basic Marketing

Students will review the ways that a company can promote a show, and design a poster with key elements reviewed in the session. A rubric is included for the poster project.

3: Marketing and Audience Experience

This session includes instruction on how to create a marketing plan: poster, press release, online presence, and social media. A reflection and rubric are included.


Attachments

Standards Addressed

Common Core


Texas Essential Knowledge and Skills for Theatre Arts


MS 117.212 LII - Foundations: Inquiry and Understanding

B.1.E - demonstrate knowledge of theatrical vocabulary and terminology.

MS 117.212 LII - Critical evaluation and response

B.5.D - explore career and vocational opportunities in theatre.

MS 117.213 LIII - Foundations: Inquiry and Understanding

B.1.E - apply knowledge of theatrical vocabulary and terminology.

MS 117.213 LIII - Critical evaluation and response

B.5.D - explore career and vocational opportunities in theatre.

Alberta, Canada


Technical Theatre/Design 10-20-30 - Management - Stage

2 - recognize and use basic technical theatre/design terminology

Theatre Studies Level II - Intermediate (Theatre History)

6 - show awareness of selected periods and playwrights

British Columbia (2018)


GRADE 10 - DRAMA - Reason and reflect

Apply feedback to develop and refine ideas

Ontario, Canada