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Part of the Drama One Curriculum

Front of House

Created by Karen Loftus

This unit looks at theatre jobs in the business category: Front of House, Marketing, Box Office. The aim of these jobs is to interact with the public. Students are able to identify what “front of house” refers to and understand the various roles of a theatre company’s front of house members.

Students will also explore how a show is marketed and demonstrate their knowledge of marketing by creating a simple marketing campaign for an original show. Please refer to the Pacing Guide for more details and ways to supplement with other DTA materials.

Standards Addressed

Unit Overview
This unit looks at theatre jobs in the business category: Front of House, Marketing, Box Office. The aim of these jobs is to interact with the public. Students are able to identify what “front of house” refers to and understand the various roles of a theatre company’s front of house members. Students will also explore how a show is marketed and demonstrate their knowledge of marketing by creating a simple marketing campaign for an original show.
Additional Attachments
1: Who’s Who
Students review the various jobs in a theatre by learning about the roles and jobs in each category: Artistic, Production, and Business.
2: Basic Marketing
Students will review the ways that a company can promote a show, and design a poster with key elements reviewed in the session. A rubric is included for the poster project.
3: Marketing and Audience Experience
This session includes instruction on how to create a marketing plan: poster, press release, online presence, and social media. A reflection and rubric are included.
Attachments

Standards Addressed

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