Production Marketing

Marketing a production can feel overwhelming. How do you get people in the seats when your audience seems limited to friends and family? From creative social media campaigns to school outreach and...

You’ve picked your next play or musical - hooray! The script is chosen, the dates are set, and your students can’t wait to hear what it is. Now comes the next big step: How do you share the news in...

A surprise show title reveal can be a super fun, memorable moment for theatre students. It builds anticipation and excitement, and sets the tone for the upcoming production. Here are 10 show reveal...

What is the difference between marketing and advertising? Marketing is the process of identifying potential customers and getting them interested in your product or service — in this case, the show...

Show programs (also known as playbills) are the easiest way to share important production information with the audience. Programs are a method of acknowledging all the hard work done by the cast...

We all know a picture is worth a thousand words – so make sure it’s saying the right things about your productions. Your actors’ performances aren’t afterthoughts. Capturing their moments in the...

Episode 192: Marketing The Arts You are overwhelmed with production tasks and the last thing you want to do is add marketing to your overloaded plate. But marketing is important, even in a school...

The following exercise gives students the opportunity to pitch their dream show to the rest of the class. This is a great exercise to do with students after you’ve polled your class. Now that...

So, you’ve decided to produce a play at your school this year. You’ve considered all the possibilities of shows to produce and have made a great selection. You have a vision for the show and have...