PD Course
Marketing the Arts
Created by James Van Leishout
This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.
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1Lesson 1Introduction7:18 FREE PREVIEWThis lesson introduces the course and reviews the four stages in creating and implementing a marketing plan.
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2Lesson 2Just the Facts17:52 FREE PREVIEWThis lesson examines the question - what is your product, and who is your audience.
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3Lesson 3Just the Facts Part 213:47 LockedThis lesson examines the hook - that element that entices your audience to buy your product, as well as determining the markers of success.
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4Lesson 4Traditional Media19:21 LockedThis lesson looks at how traditional media works, and how it applies to marketing the arts.
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5Lesson 5New Media22:00 LockedThis lesson looks at the new media available on the internet - from search engine optimization to social media.
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6Lesson 6The Marketing Plan23:55 LockedThis lesson puts it all together: match the medium to the audience, KISS principle, media release and PSAs, as well as a marketing timeline and calendar.
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7Lesson 7The Follow Up11:53 LockedThis lesson covers the importance of the follow up, as well as how persistence and consistency helps convey passion for the event.
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8Lesson 8The Value of Evaluation5:17 LockedThis lesson covers assessment and review of an executed marketing plan, including evaluating the process and planning for the future.
Standards Addressed
Theatre Studies Drama 30 (Early or Middle or Late drama)
Technical Theatre/Design 10-20-30 - Management - Business
Junior Goal III Objectives
Junior Orientation
- demonstrate a willingness to take calculated and reasonable risks
- focus concentration on one task at a time
- generate imaginative and creative solutions to problems
- listen effectively
- meet deadlines and follow through on individual and group commitments
- offer and accept constructive criticism, given specific guidelines, with a desire to improve
- share ideas confidently with others
- support positively the work of others
- work cooperatively and productively with all members of the class in pairs, small groups and large groups
Junior Goal I Objectives
- develop a sense of responsibility and commitment
- develop self-confidence
- develop self-discipline
- develop the ability to initiate, organize and present a project within a given set of guidelines
- develop the ability to interact effectively and constructively in a group process
- develop the willingness to make a decision, act upon it and accept the results
- extend the ability to explore meaning through abstract concepts
- strengthen powers of concentration
Senior Goal I Objectives
Senior Goal III Objectives
Orientation Drama 10
- concentrate on the task at hand
- demonstrate effective use and management of time
- demonstrate self-discipline, self-direction and a sense of responsibility
- display consideration and respect for self and others
- listen to self and others
- make effective decisions or choices
- offer and accept constructive criticism with a desire to progress
- positively support the work of others
- share ideas confidently
- solve problems imaginatively and creatively
- work cooperatively and productively
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