Marketing the Arts
Created by James Van Leishout
This course covers the four stages of creating and implementing a marketing plan. It starts with the question, what are you selling?, and goes all the way through to evaluation. The course covers both traditional and new media, with examples and opportunities to apply the learning to each teacher's own situation.
8 Modules
2 hours, 1 minutes
4 Credit Hours
Get instant access to this and everything else in the Drama Teacher Academy
Standards Addressed
National Core Arts Standards
Select, analyze, and interpret artistic work for presentation - Grade HS Accomplished
Organize and develop artistic ideas and work - Grade 7
Organize and develop artistic ideas and work - Grade 8
Organize and develop artistic ideas and work - Grade HS Proficient
Apply criteria to evaluate artistic work - Grade 6
TH:Re9.1.6.c - Identify a specific audience or purpose for a drama/theatre work.
Apply criteria to evaluate artistic work - Grade 7
Apply criteria to evaluate artistic work - Grade 8
TH:Re9.1.8.c - Assess the impact of a drama/theatre work on a specific audience.
Apply criteria to evaluate artistic work - Grade HS Proficient